Opening a Cafe in Exeter?
We Brew the Brand.
Coffee cups with your name on them. A website that takes pre-orders. A till that just works. Branding, web, packaging, menus and EPOS — designed together by your local Fore Street studio. From £1,999.
A Cafe is Small. The To-Do List Isn't.
Most independent cafés open with mismatched takeaway cups, a £49 Wix template, and an EPOS that screams during morning rush. There's a better way.
Generic white cups
You worked months on the brand and the customer walks out with a blank cup. Free advertising, gone.
Template website
Looks like every other coffee shop. Doesn't take orders. Doesn't show in Google for "café near me".
Suppliers in 4 cities
Cups from Manchester, bakery boxes from London, napkins from Birmingham. Three delivery dates, four invoices.
Cheap EPOS that crashes
£15/month seems great until it freezes during a 9 AM queue. Card reader doesn't talk to your tills.
No mobile ordering
Locals would happily pre-order at 7:30 AM and pick up at 8 — but you have no way to take that money.
5,000-cup MOQ
Big suppliers won't print under huge minimums. £1,500 upfront for cups you'll burn through in 4 months.
Everything Your Cafe Needs, In One Espresso Shot.
Designed together. Delivered together. From our shop on Fore Street, ten minutes from yours.
1. Cafe Brand Identity
A logo and visual style that looks great on a 12oz cup, an A-board outside, and an Instagram story.
- Logo & café marque (3 concepts)
- Colour palette + warm typography
- Menu board templates
- Social media starter kit
2. Mobile Pre-Order Site
Locals order their flat white at 7:30 AM, walk in at 8, skip the queue. You take the money before they leave the house.
- Mobile-first café site
- Pre-order & click-and-collect
- Loyalty stamps integration
- Local SEO for "cafe near me"
3. Custom Cups & Bags
8oz, 12oz, 16oz coffee cups with your logo. Pastry bags, lunch boxes, napkins — all matched, all yours.
- Single & double-wall coffee cups
- Branded pastry & sandwich bags
- Compostable & recyclable options
- Weekly Plan (pay-weekly) available
4. Menus & Signage
Pretty menus, chalk-style boards, loyalty cards, A-boards — all on-brand, printed in Exeter, delivered to your door.
- Wall & counter menu boards
- Loyalty cards (250 included)
- A-board / pavement signage
- Window vinyls & opening hours
5. EPOS & Card Payments
Modern till that handles morning rush, splits bills, syncs with your website orders, and works with low fees.
- Compact EPOS terminal
- Contactless card reader
- Low transaction fees
- Set up & trained in your café
+ Local Project Manager
A real person at our Fore Street shop. Pop in for a coffee and a chat — we encourage it.
- Weekly check-in calls
- Showroom meetings welcome
- WhatsApp updates
- Direct line to the founder
Three Bundles. Honest Numbers.
Lower MOQs, lower upfront cost, faster delivery. Sized for independent cafés, not chains.
Espresso
Single café, low budget — get the basics right and look professional from day one.
one-time · ex VAT · 4-week delivery
- Logo + cafe brand basics
- 5-page mobile site (no ordering)
- 500 custom 12oz coffee cups
- 250 pastry bags
- Counter menu + 100 loyalty cards
- Window vinyls (opening hours)
- EPOS not included
Flat White
Everything an independent café needs to open with confidence and start building loyalty.
one-time · ex VAT · 4-week delivery
- Full cafe brand identity
- 8-page mobile site + pre-order
- Click-and-collect setup
- 1,500 cups (8oz/12oz mix) + 1,000 pastry bags
- Menu boards + 500 loyalty cards
- A-board + window vinyls
- EPOS terminal + card reader + training
- Google Business Profile setup
- 3 months post-launch support
Speciality
For premium / multi-site café concepts and roasters with their own beans.
one-time · ex VAT · 5-week delivery
- Premium brand system + retail bags
- Custom website + bean shop
- Loyalty app integration
- 3,000 cups + retail coffee bags
- Premium menus + signage suite
- Multi-terminal EPOS option
- Launch marketing campaign
- 12 months priority support
From First Bean to First Sale in 28 Days
Designed in parallel, delivered on schedule. Every week ends with a review at our shop or yours.
Discovery & Brand
- Cafe concept session at our shop
- Logo & mark concepts (3 options)
- Colour palette & tone
- Domain & hosting set up
Design & Sample
- Cup & bag artwork mock-ups
- Real cup samples delivered
- Website wireframes
- Menu & loyalty card proofs
Print & Build
- Cups & bags in production
- Website built & tested
- Menus & signage printed
- EPOS configured to your menu
Soft Launch
- Stock delivered to your café
- Signage installed
- Website + pre-order goes live
- Barista & till training
- Soft open. First espresso.
"The Cathedral Café" — Independent in Central Exeter
We had the lease and the espresso machine. Four weeks later we had branded cups, a pre-order site that locals actually use, and a Google profile that shows up when someone searches "coffee near Exeter Cathedral." Opening week we did 280 covers.
Cafe FAQs
Pop into our Fore Street shop for the rest — kettle's always on.
What's the minimum cup order?+
Can you match my existing brand?+
Are your cups eco-friendly?+
Does the EPOS work with our espresso machine?+
Can the site take pre-orders for collection?+
What if I'm not in Exeter — can you still help?+
Who owns the brand and assets?+
What's the payment structure?+
Let's Open Your Cafe Properly.
Free 30-minute consultation. Bring your concept, your timeline, your favourite mug. We'll be honest about whether you need our help — and what you can skip.